Creator program
Get paid for useful lawn care content.
Submit live lawn-care posts, short videos, or photo proof from the channels where your audience already follows you. We review for usefulness, fit, disclosure, and proof. Approved submissions are eligible for manual payout.
We do not pay for positive reviews. We pay for reviewed, useful placements that are clearly disclosed and aligned with the campaign.
Review flow
Proof first. Manual approval. Clear payout terms.
Submit proof
Share the live URL plus proof images or video context so we can verify the placement.
Manual review
We check usefulness, disclosure, fit, and whether the post matches the campaign expectations.
Approved payout
Approved submissions are eligible for manual payout based on the agreed campaign terms.
Who it is for
Lawn creators who make practical content fit best.
The strongest submissions usually come from people already showing real lawn work: mowing, seeding, watering, weed control, soil testing, product comparisons, before-and-after updates, or seasonal maintenance.
Live social posts
A TikTok, Instagram, YouTube, Facebook, or blog post that is already public and useful to lawn-care homeowners.
Short videos
Helpful walkthroughs, product demos, seasonal lawn updates, or problem-solving clips with clear proof that the post is live.
Photo proof
Screenshots, before-and-after photos, or supporting images that show the content, placement, disclosure, and account context.
What gets approved
Useful, disclosed, campaign-fit content gets reviewed for payout eligibility.
Approval is manual because the content has to protect viewer trust and match the campaign. A live post alone is not a payout guarantee.
The content helps a homeowner make a better lawn-care decision.
The live post and proof match the campaign brief or agreed topic.
Any paid relationship is clearly disclosed where viewers can see it.
Claims are honest, specific, and do not promise impossible lawn results.
The account, audience, and placement fit What Grass Is This? readers.
Disclosure standards
Paid creator work needs obvious disclosure.
If a placement is paid, viewers should be able to recognize that relationship without hunting for it. We review creator submissions against the campaign brief and expect creators to follow current FTC influencer disclosure guidance.
Start with the launch note.
The announcement explains what to submit, how approval works, and why lawn creators are a natural fit for What Grass Is This?