Privacy Policy
Last updated: December 2025
Transparency
We're clear about what data we collect and why
Security
Your data is encrypted and securely stored
Control
You control your data and can delete it anytime
Information We Collect
When you use What Grass Is This?, we collect information to provide you with personalized lawn care recommendations:
- Photos: Images of your lawn that you upload for grass type identification
- Location: ZIP code to provide climate-specific recommendations
- Contact: Email address for sending your personalized lawn care plan
- Preferences: Lawn care preferences and analysis results
How We Use Your Information
- Analyze your lawn photos using AI to identify grass types
- Create personalized care plans based on your location and preferences
- Send you seasonal lawn care tips and reminders (if you opt in)
- Improve our AI models and service quality
Advertising and Third-Party Services
We use Google AdSense to display advertisements on our website. Google AdSense is a third-party advertising service that uses cookies and similar technologies to serve ads based on your visits to our site and other sites on the internet.
- Google AdSense: We use Google AdSense to display relevant advertisements. Google may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads.
- Opt-Out: You can opt out of personalized advertising by visiting Google's Ad Settings or by visiting www.aboutads.info/choices
- Third-Party Cookies: Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or other websites.
For more information about how Google uses data when you use our site, please visit Google's Privacy & Terms.
Data Sharing
We do not sell, rent, or share your personal information with third parties except:
- With your explicit consent
- To comply with legal requirements
- With service providers who help us operate our platform (under strict confidentiality agreements)
- With advertising partners like Google AdSense (as described in the Advertising section above)
Your Rights
- Access your personal data
- Correct inaccurate information
- Delete your account and data
- Opt out of marketing communications
- Export your data
Contact Us
If you have questions about this Privacy Policy, please contact us at support@whatgrassisthis.com