When you use What Grass Is This?, we collect information to provide you with personalized lawn care recommendations:
Account information: Your name, email address, and user ID when you create or sign in to an account
Device identifiers: A random app-generated install ID used to protect anonymous grass scans from abuse
Photos: Images of your lawn that you upload for grass type identification
Community submissions and activity: Lawn photos, titles, grass types, project types, approximate photo months, timeframes, starting conditions, work performed, outcomes, optional social handles and email addresses, the first three digits of a submitted ZIP code, and a browser identifier used to limit duplicate votes and reports
Journal and lawn content: Lawn notes, saved care-plan details, measurements, and other content you choose to save
Location: ZIP code or device location, when you allow it, to provide climate-specific recommendations
Purchase history: Subscription status and related purchase events used to manage Premium access
Quote requests: Name, email, phone number, ZIP code, service type, property details, request description, consent record, and optional photos when you ask for lawn or home service quotes
Preferences: Lawn care preferences and analysis results
Product interaction and crash data: App usage, diagnostics, and crash information used to improve reliability
Community Gallery
If you submit to the Community gallery, approved content is public and can be viewed and shared by other visitors. This includes the photo, title, grass type, broad region, project type and timing, starting condition, work performed, outcome, and optional social credit you provide. We remove photo metadata such as GPS coordinates during upload and store only the first three digits of the ZIP code you provide. Your optional email address is kept private and used only to tell you about that submission's moderation status. It does not subscribe you to marketing.
We use a stable browser identifier to enforce one vote or report per visitor and to reduce abuse. Approved posts may remain available while the gallery operates; pending, rejected, and unreferenced uploads are retained only as needed for moderation, security, and cleanup. You can request removal of a Community post or its associated contact information by emailing support@whatgrassisthis.com.
Quote Requests and Lead Sharing
If you submit a quote request, we collect and store the information needed to review and route that request: your name, email address, phone number, property ZIP code, requested service type, property type, timeline, yard-size range, request description, optional photo, source page, UTM/referrer details, IP address, user agent, and the exact consent text and consent version shown when you submitted the form.
WGIS admins review quote requests before any provider handoff.
Infrastructure providers help us operate the form, storage, notifications, analytics, and admin workflow.
Relevant lawn or home service providers may receive your request details, contact information, and optional photo only when we manually select them as a potential fit for your request.
Our v1 quote funnel does not automatically auction leads, broadly resell lead data, or route requests through a ping tree.
How We Use Your Information
Analyze your lawn photos using AI to identify grass types
Review, publish, rank, and moderate Community gallery submissions and notify submitters about moderation status
Create personalized care plans based on your location and preferences
Send you seasonal lawn care tips and reminders (if you opt in)
Review and fulfill quote requests, including contacting you and sharing request details with relevant lawn or home service providers when appropriate
Manage your subscription, purchases, and account access
Prevent abuse of anonymous scan limits and protect service availability
Improve our AI models and service quality
Analytics and Performance Tracking
We use analytics tools to understand how visitors use our website, improve our services, and enhance your experience. These tools collect information about your interactions with our site.
Google Analytics 4: We use Google Analytics to analyze website traffic and user behavior. This service collects information such as pages visited, time spent on pages, device and browser information, approximate geographic location (based on IP address), and how you arrived at our site. Google Analytics uses cookies to collect this data. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
PostHog: We use PostHog for product analytics, including feature usage tracking, user journey analysis, and session recordings. Session recordings capture your interactions with our site (such as clicks, scrolls, and page navigation) to help us identify usability issues and improve our service. PostHog does not record sensitive information such as passwords or payment details. For more information, visit PostHog's Privacy Policy.
The data collected through these analytics tools helps us understand which features are most useful, identify technical issues, and make data-driven improvements to our lawn care tools and content.
Advertising and Third-Party Services
We work with third-party advertising partners to display advertisements that help fund our free tools and content. These partners use cookies, device and online identifiers, and similar technologies to serve and measure ads based on your visits to our site and to other sites and apps across the internet.
Journey by Mediavine (Grow): We participate in the Journey advertising program operated by Mediavine through its Grow platform. The Grow script collects site usage and engagement data, and it may load advertising identity technologies, including Unified ID 2.0 (UID2) and European Unified ID (EUID). These use online identifiers derived from information such as your IP address, and your email address if you provide one, to support interest-based advertising and ad measurement across sites. For more information, see the Mediavine Privacy Notice.
Third-Party Cookies: Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or other websites.
For more information about how Google uses data when you use our site, please visit Google's Privacy & Terms.
Data Sharing
We do not sell your personal information for money. However, to help fund our free tools and content, we share certain online identifiers and activity data with advertising partners to deliver interest-based ads. Under some state privacy laws (such as the California CPRA), this may be considered a “sale” or “sharing” of personal information, and you can opt out as described in the Advertising and Your Rights sections. Apart from that, we share your personal information only in the situations described in this policy:
With your explicit consent
To comply with legal requirements
With service providers who help us operate our platform (under strict confidentiality agreements)
With lawn or home service providers when you submit a quote request and consent to being contacted about that request
With analytics providers (Google Analytics and PostHog) as described in the Analytics section above
With advertising partners, including Journey by Mediavine (Grow), together with their advertising identity and measurement providers, as described in the Advertising section above
Your Rights
Access your personal data
Correct inaccurate information
Delete your account and data
Opt out of marketing communications
Opt out of the “sale” or “sharing” of your personal information for targeted advertising
