Skip to main content

Partnerships

Partner with What Grass Is This?

Reach homeowners actively researching lawn-care decisions, from grass identification and weed control to watering, fertilizer, soil testing, and seasonal lawn projects.

Real lawn problems
readers comparing fixes, products, and seasonal next steps
U.S. lawns
warm-season and cool-season lawn questions across the site
Fit check first
media kit shared when the product matches the audience

Audience fit

Sponsors that help people make better lawn-care choices fit best.

Our readers are usually solving a real yard problem: identifying grass, timing weed control, choosing fertilizer, measuring a lawn, fixing watering habits, or planning the next seasonal step.

Fertilizer and grass seed
Weed control products
Soil test kits
Irrigation and watering tools
Mower and spreader accessories
Local lawn and landscape companies

Sponsor options

Start with a focused placement, then grow what works.

Sponsored education

Useful, clearly labeled lawn-care content around a product category, season, or problem.

High-intent page placement

Sponsor visibility on existing guides and tools where readers are already making product decisions.

Seasonal campaigns

Spring and fall packages aligned with fertilizing, seeding, weed control, watering, and soil testing.

Standards

Trust comes first.

Sponsorships should help readers, not interrupt them. We keep placements relevant, clearly labeled, and aligned with the lawn-care advice around them.

Paid placements are clearly labeled.

Recommendations stay honest and lawn-safe.

We do not sell guaranteed clicks, rankings, purchases, app installs, or results.

Products must fit the lawn-care audience and the surrounding page.

Sponsor inquiries

Tell us your product and target season.

We will suggest the best-fit placement and share the private media kit if there is a strong audience match.

Start a partnership conversation